Who is Salish Matter?
Salish Matter is an American content creator, entrepreneur and actress. She first became known through her dad Jordan Matter's YouTube channel, then built her own audience on YouTube, TikTok and Instagram. Today she stars in Netflix shows with her dad and runs her own skincare brand, Sincerely Yours.
From Jordan Matter's channel to her own
Salish started appearing in her dad Jordan Matter's YouTube videos in 2018, in challenge and family videos. The channel grew into one of the biggest family channels on YouTube, with more than 34 million subscribers.
She then launched her own channel, Salish, in 2023, and grew big followings on TikTok and Instagram with dance, gymnastics, challenges and everyday videos.
Netflix
In February 2026, Salish and Jordan signed a multi-project partnership with Netflix. Their series Salish & Jordan Matter, a remix of the classic Matter challenges, has been streaming on Netflix since spring 2026.
Her first holiday special, Salish's 12 Games of Christmas, premieres on Netflix on November 28, 2026. Salish invites seven friends to a winter cabin for 12 festive challenges hosted by Jordan, with a secret impostor among them.
Sincerely Yours
In September 2025, Salish launched Sincerely Yours, a skincare brand sold at Sephora. The launch event at the American Dream mall in New Jersey drew such a crowd that it had to close early.
Movies and awards
Salish had a voice role in DreamWorks' Ruby Gillman, Teenage Kraken (2023) and joined the voice cast of The Angry Birds Movie 3 alongside MrBeast, Jason Sudeikis and Josh Gad.
She won the Nickelodeon Kids' Choice Award for Favorite Creator Family with Jordan in 2024, and Favorite Female Creator in 2025.
FAQ
- How old is Salish Matter?
- Salish Matter was born on November 29, 2009. She turns 17 on November 29, 2026, the day after her Netflix special premieres.
- Who is Salish Matter's dad?
- Her dad is Jordan Matter, a photographer and YouTuber whose channel has more than 34 million subscribers. Salish first became known through his videos.
- What is Salish Matter's Netflix show?
- Salish & Jordan Matter is streaming on Netflix since spring 2026, and her holiday special Salish's 12 Games of Christmas premieres on November 28, 2026.
- What is Sincerely Yours?
- Sincerely Yours is the skincare brand Salish Matter launched in September 2025. It is sold at Sephora.
- Where can I follow Salish Matter?
- Her official accounts are @salishmatter on Instagram and TikTok and the Salish channel on YouTube.
- Is Salish Life Salish Matter's official site?
- No. Salish Life is an independent fan community for Salish Matter fanpages, with a photo library, news and fan edit contests. It is not affiliated with Salish Matter, Jordan Matter or Sincerely Yours.