Sincerely Yours just revealed its newest product, and this time, the brand is officially entering the lip category.
The new launch is called Sugarcoat, a glossy lip balm treatment designed to feel fun and sweet while still taking care of your lips. The product comes in two shades: Bubbleberry, a sheer pink gloss balm with a juicy bubblegum flavor, and Sheer Vanilla, a clear everyday gloss balm with a sweet vanilla flavor.
According to the brand, Sugarcoat is glossy but never sticky, offers 24-hour hydration, and is made with Sincerely Yours’ signature barrier-friendly formula. The formula includes ingredients like encapsulated hyaluronic acid, niacinamide, ceramides, shea butter, and vitamin E, all meant to help hydrate, nourish, and support the lip barrier.
Sincerely Yours describes the product as something that “feels like a treat and works like a treatment,” which perfectly fits the playful but skincare-focused vibe of the brand.
Sugarcoat will be available online on May 15 and in Sephora stores on May 18. Fans can already join the waitlist through this link: Waitlist
There will also be a Sincerely Yours Blue Cloud Case Travel Bag, available exclusively at Sephora.