On May 30, Sincerely Yours took over the Santa Monica Pier for SUGARWRLD, a special event celebrating the launch of the new Sugarcoat Gloss Balms.
Hosted by Salish and Jordan Matter, the event brought together more than 2,000 fans and creators for a morning filled with games, rides, photo opportunities, giveaways and exclusive Sincerely Yours experiences. The entire pier was transformed into a colorful, candy-inspired world based around Sugarcoat and its two flavors, Bubbleberry and Sheer Vanilla.
Fans also had the chance to meet Salish and Jordan, try the new gloss balms and discover a limited-edition Sincerely Yours hoodie featuring a pocket made specifically for Sugarcoat. The event was completely free and tickets sold out within just one hour.
SUGARWRLD was a fun way to celebrate the launch while giving the Sincerely Yours community the chance to experience the brand in real life and spend time together at one of Salish’s favorite places.